Rivian Automotive Inc. is an American electric vehicle manufacturer, popularly known for their electric trucks. Their motto, ‘Vehicles made for the planet’, and their sleek trucks depict their brand identity and the audiences they cater to - People who love nature enough not only to be with it but to preserve it too. The brand specializes in creating vehicles for all terrains and uses design sensibility to make these usually bulky looking vehicles more appealing.
The logo animation embodies the brand’s motto and goal to preserve the planet. It uses the visual language of live action images with graphics that Rivian’s website displays to be cohesive with the brand’s online presence. The animation is swift and simple subtly depicting how Rivian is protecting the grace of nature.
Styleframes
