Synopsis
For the logo animation, my goal was to showcase their distinctive chip while showcasing the brand's playfulness. The animation is designed to convey a sense of fun and creativity by dynamically interacting with the chips.
Pringles is a popular snack brand known for its uniquely stackable, saddle-shaped chips and bold flavors. Its iconic packaging and crispy texture make it a favorite worldwide. 
The brand's motto is 'To inspire people's playful curiosity'.
Brand Guidelines
•The primary brand color for the logo is red.
•Pringles were designed in a way that they break less, with a unique and stackable shape.
•Most advertisements focus on the ‘pop’ sound of the box opening and the crunch of the chips.
Layout Trials
Styleframes

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