Synopsis
For the logo animation, my goal was to showcase their distinctive chip while showcasing the brand's playfulness. The animation is designed to convey a sense of fun and creativity by dynamically interacting with the chips.
Pringles is a popular snack brand known for its uniquely stackable, saddle-shaped chips and bold flavors. Its iconic packaging and crispy texture make it a favorite worldwide.
The brand's motto is 'To inspire people's playful curiosity'.
The brand's motto is 'To inspire people's playful curiosity'.
Brand Guidelines
•The primary brand color for the logo is red.
•Pringles were designed in a way that they break less, with a unique and stackable shape.
•Most advertisements focus on the ‘pop’ sound of the box opening and the crunch of the chips.
Layout Trials
Styleframes
